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Freelance Copywriter
Norwich, UK

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That cheeky little em dash. Friend or foe?
I spotted this post from The Copy Posse 's Alex Cattoni recently, and it sparks an interesting internal debate about what constitutes credible writing. Alex Cattoni's post which sparked my internal discussion. So what are the origins of an em dash? This is the beast — a sneakily long dash to indicate a pause. The name originates from the mark being the same width as the capital letter M. I see what they did there, Ground-breaking stuff. It seems we have the ancient Greeks to

KVcreativecopy
Nov 122 min read


The power of pure passion
👋 It's been a couple of weeks since I was last here. In that time I have had busy family time at half term, but also busy work time in my day job. In taking a short break here, what I have come to realise is that it is so easy for me to write about what I'm truly passionate about. That seems obvious, but it really is true. Whitlingham Country Park has been a part of my life for nearly three years and I have been lucky enough to be involved there for almost three years. Since

KVcreativecopy
Nov 52 min read


Oh, what a treat!
I do love it when something perfectly silly like this catches my attention: On 9th October, BBC news shared the hilarious tale of an original signage prankster at work in Chelmsford, made all the more amusing to me because I know some of the places described and can picture them vividly from my youth. The bridge, very close to the train station entrance, is low indeed. I can even overlook the lack of punctuation after "bridge" on this occasion for its high amusement value. I

KVcreativecopy
Oct 141 min read


Argos - Festive fun, or frustrating?
I have succumbed to the pull of the Christmas Argos catalogue. Have you? It's certianly nowhere near as hefty as I remember it during the...

KVcreativecopy
Oct 72 min read


How do you like yours?
Now I am over the obligatory early autumn lurgy... I'm back. Have you had the pleasure of the snotty lurgy yet? It's surely just a matter...

KVcreativecopy
Sep 283 min read


Fish straw house 20% sale
"What the hell is she on about?" I hear you ask. Have a look at this: (Please don't judge... I didn't choose to see this. Facebook...

KVcreativecopy
Sep 152 min read


Oh Mowgli🤦♀️
No official proofreading qualifications here, as yet, but I can spot a clanger when there's one to be spotted in broad daylight at...

KVcreativecopy
Sep 82 min read


Ey up!
I'm back in the fine city of Norwich. No prizes for guessing where I have just been on my little UK holiday. I do love the fact that...

KVcreativecopy
Sep 12 min read


Over and out for summer...
Back in September!

KVcreativecopy
Aug 111 min read


Are writing errors inevitable?
I am someone who will always spot mistakes in newspapers, leaflets and signs. I am one of those pedantic perfectionists, but even I have...

KVcreativecopy
Aug 43 min read


The language of emojis 🤷♀️
It's just been World Emoji Day on the 17th July (according to some higher power who has decided everything needs a 'day') - so what's all...

KVcreativecopy
Jul 212 min read


3 ways to use a hyperlink (that won't send your site visitors round the bend!)
Have you been unfortunate enough to pay a visit to the Gov.uk site lately? Wow, that site really sends me over the edge. Why? Because...

KVcreativecopy
Jul 143 min read


Variety is the spice, isn't it?
Whenever I look at other people's blogs (professional snooping, no less, perhaps moonlighting as inspiration hunting) I can't help but...

KVcreativecopy
Jul 72 min read


Whitlingham weekly 📰
You could say that I have become a bit of a blogger. Yes, I do this blog once a week, but every week - for several months now - I have...

KVcreativecopy
Jun 302 min read


Shunning AI... sensible tactics, or a wasted opportunity?
Having just read an article with hot-off-the-press perspective straight from the LinkedIn CEO, Ryan Roslansky, I'm left with thoughts on...

KVcreativecopy
Jun 232 min read


Father's Day... Fathers' Day... Fathers Day - an apostrophe-based minefield!
Apostrophes sneak into our sentences and cause confusion on a daily basis. This particular issue comes back onto my radar during recent...

KVcreativecopy
Jun 162 min read


Straight from the horse's mouth
I wrote a blog post for my day job last week, and it got me thinking, so here is that thought: Is there anything quite so powerful as...

KVcreativecopy
Jun 92 min read


Has anything about writing really changed?
When I began my copywriting course at the College of Media and Publishing , there was reference to that fact that: everything you need to...

KVcreativecopy
Jun 22 min read


What do you want?
It’s All Planned Out... Woodland adventures. Muddy knees. Craft tables spilling over with pinecones, googly eyes, and PVA glue. Hotdogs...

KVcreativecopy
May 262 min read


Is AI a help or a hindrance?
In today's digital landscape, artificial intelligence is reshaping creativity in fascinating ways. Its growing influence stretches into...

KVcreativecopy
May 193 min read
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