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Oh MowglišŸ¤¦ā€ā™€ļø

  • Writer:  KVcreativecopy
    KVcreativecopy
  • 4 days ago
  • 2 min read

No official proofreading qualifications here, as yet, but I can spot a clanger when there's one to be spotted in broad daylight at several paces. This week I was thrilled to be gifted a kind e-voucher for Mowgli for my birthday. YUM. Indian street food. šŸ˜‹Right up my street. However, my attention was quickly caught by a glaring error in a link sent to me:


What the,,,?
What the,,,?

Did you spot it? If not, look again. Read what is there, not what you expect to be reading.


The whole main purpose of your restaurant is to sell STREET food and the word street is incorrect. Oh dear.


It certainly won't stop me from eating the delicious food, but it is a stark reminder that even when someone is likely being paid handsomely to write copy for Mowgli's site... attention to detail is everything. This issue only appears when sharing the link, not on the main site itself, but it caught my eye and will catch others' too.


How we read

It reminds me of a time during my teacher training when legendary lecturer, Tony Mahon, asked us to read something like this:


From Science Alert
From Science Alert

Fascinating!


I called out the Mowgli error to my brother who has sent me the above link, and he had not spotted the error himself. In a small one-person level case, plus the people who should have done their jobs properly in creating the content - there we go. I'd say that's enough proof that this really is magically the case when we read.


Therefore if our brains (apart from mine) aren't noticing errors, could we argue it maybe doesn't really matter...? Apart from people get paid to do their job properly, and don't. That is what irks me in cases such as this!


Could you read the text above? Did you spot the typo straight away in the Mowgli link copy?

If you did, maybe we could become a super sleuth team to save the world from expensive and niggly errors - Let me know!

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