Testimonials

Assignment feedback – Magazine advertising content

‘You write with freshness and great attention to detail with lovely creative ideas to bring the words to life.

Your ad feature is bursting with energy and inspiring ideas to spark interest and encourage readers to give it a go. The topic is ideal for the client and the format as it's giving advice about something their target customers will be interested in without it sounding like an obvious sell for their products.

Just the right idea’

- Lucy Van Biljon – CMP Tutor

Assignment feedback – Direct Mail

‘You've done a great job with this and totally got the right idea for the format.

The envelope message is spot-on to encourage people to open up, knowing there's a good deal to be had.

Inside, all the info they'll need to make an informed decision is there, presented clearly with handy lists and short, snappy messages.

The tone is professional but warm to create a sense of trust and quality, and the price guidance will be welcomed to build on that.’

-Lucy Van Biljon - CMP Tutor

Assignment feedback – SEO articles

‘You've done a good job with this and shared genuinely useful tips for readers at the start of their migration journey. They'll welcome the advice and look on the client favourably.

The subheaded sections are ideal structure-wise and the tone is reassuring.’

-Lucy Van Biljon - CMP Tutor

Assignment feedback – Newsletters

‘Focusing on a solely B2C audience has helped to tailor your content carefully. The five ideas show good variety and each one will appeal to this readership.

You've written up the three stories with the same lively and warm tone, helping to create a positive impression of the brand. Readers will welcome the interesting content and understanding of their lifestyle. And the client will appreciate the CTAs.'

- Lucy Van Biljon – CMP Tutor

Assignment feedback – Press releases

‘You've done a good job with this, identifying a relevant angle and sharing that clearly in the title. The intro expands well on that to fill in the fact gaps.

From there, the structure flows in the way the journo will expect and welcome with usable quotes for human input and all the necessary detail.

All they need to write a thorough piece is here including useful images and notes to editors, and named contact details.’

- Lucy Van Biljon – CMP Tutor

Assignment feedback – Sales pitches

‘You've done a great job with this and highlighted your suitability for the role with enthusiasm and confidence. You've shown good market and brand understanding along with a welcome balance of both creativity and commercial nous.

The language is spot-on to show how you appreciate what the challenge entails and the tone remains positive and professional throughout.’

- Lucy Van Biljon – CMP Tutor

Assignment feedback – Social media and blogs

‘Your X and Facebook posts work well to suit each platform and share the energy of the event.

Your blog analyses demonstrate your understanding of what’s important and what can be improved on. Your insight and suggestions share your knowledge of the key elements well.

And your own blog is packed with genuinely helpful advice from a personal place. Readers will welcome your honesty and the wise tips, along with the encouraging tone.’

- Lucy Van Biljon – CMP Tutor