Loving your work, Assembly House 👏🏻

I feel like a sponge soaking up all the writing I see around me every day, and wanted to give credit to the person responsible for this in a world of vanilla advertising. Bravo!

The Assembly House do the best afternoon tea*, have the best setting to escape from the city while still in the city, and now I'll add the most engaging socials I've spotted in recent times too. I spotted this post earlier in the week. Love it.

Why did this post catch my eye?

1. The C word in May (no, I don't mean that one)

2. The chatty and friendly style, right from the off

3. Referencing prior knowledge of prices and info, making me feel like I have been missing out on being in the special club who know about this already -- but in an inviting way

4. Long post, yes, but I wanted to read all of it. The sign of great writing

5. Après Ski: But not a mountain in sight in Norwich! 😂 That made me smile

Yep, there was even more to this lengthy post:

And still more:

Must be some sort of cake induced fairy magic going on because I am well and truly seduced and need ALL of this in my life!

Have you seen a piece of writing that has drawn you in recently? More importantly, have you booked your igloo? Either way, let me know, and we can chat tea and cake.

*As someone who has consumed an awful lot of afternoon tea in my time... trust me, I know what a good one looks like, and tastes like! There's no style over substance going on here.